Company intelligence

Read the business behind the statements

Primary filings translated into a clear account of how a company earns, invests, finances growth, and exposes itself to future obligations. This is financial education and research, not a recommendation to buy or sell a security.

Our evidence rule. Reported facts link to the filing. Calculations show their inputs. Interpretations are labelled, and scenarios never masquerade as company guidance.

Pilot coverage

Three different business systems

The first research set is deliberately small. Each company will be analysed using the same framework, while preserving the differences in its economics and disclosures.

Full brief available

Amazon

Retail, marketplace services, subscriptions, advertising, logistics and cloud infrastructure—each with different margins, capital needs and operating drivers.

Watch: data-centre capacity commitments, fulfilment economics, AWS investment and the conversion of operating profit into cash.

Read the Amazon brief
Research framework

Alphabet

Advertising funds the core business while cloud infrastructure and long-duration technology investments change the company’s capital intensity.

Watch: search economics, cloud margins, AI infrastructure commitments and the relationship between capital expenditure and future revenue.

Research framework

Apple

A hardware-led ecosystem with services, an unusually concentrated supply chain and a capital-return programme that requires a different analytical lens.

Watch: product mix, services quality, manufacturing commitments, geographic concentration and share-count effects.

Research preview · reviewed 4 October 2026

Data-centre commitments: disclosed is not the same as recognized

Large commitments can reveal future cash demands and capacity risk, but their accounting treatment must be read category by category.

Reported fact

Alphabet

$42.6 billion

Future fixed or minimum payments under leases that had not commenced at 30 September 2025, primarily for data centres, expected to commence from 2025 through 2031.

Source value: $42.6 billion · observation date: 30 September 2025 · retrieved and reviewed: 4 October 2026 · Alphabet Q3 2025 Form 10-Q · lease note · open filing

Reported facts

Amazon

$96.373 billion

Lease payments for leases not yet commenced at 31 December 2025. The same commitments table separately reported $84.772 billion of unconditional purchase obligations.

Raw source values: $96,373 million and $84,772 million · observation date: 31 December 2025 · retrieved and reviewed: 4 October 2026 · Amazon 2025 Form 10-K · commitments table · open filing

1

Recognition

An uncommenced lease is generally recognized when the underlying asset becomes available for use.

2

Balance sheet

Commencement normally creates both a right-of-use asset and a lease liability—not an automatic equal reduction in equity.

3

Economic question

The sharper questions concern cash requirements, utilization, operating cost, financing, margins and returns on invested capital.

Interpretation, not reported company guidance. Purchase obligations, construction commitments, financing obligations and leases are not interchangeable. They will be reconciled separately before any cross-company comparison. Accounting context: FASB Topic 842 project materials.

Standard company brief

What every analysis will answer

Business engine

Customers, products, segments, pricing, competitive advantages and dependencies.

Earnings quality

Revenue, margins, cash conversion, working capital, stock compensation and recurring economics.

Capital allocation

Capital expenditure, acquisitions, debt, dividends, repurchases and changes in share count.

Notes and commitments

Leases, purchase obligations, contingencies, concentrations and accounting judgements.

What could change

Operating drivers, risks, upcoming disclosures and explicitly labelled scenario sensitivities.

Source ledger

Filing, period, table or note, raw value, calculation, review date and correction history.